Pandora Beloved Websites That Are Ruining the Music Industry1
You may have heard the recent big news that Apple bought Beats Music for billions of dollars, which illustrates the growing trend of gigantic corporations trying to squeeze into a spot on the burgeoning streaming music scene. (The Beats deal has also fueled conspiracy theories that Dr. Dre is a sleeper agent in Suge Knight's long simmering scheme to roll Apple into Death Row Records.).But here's something you may not realize: The advent of music streaming is essentially a plague on the industry, Pandora Ring a cutpurse on the level of Napster. The increasing popularity of music streaming services is almost guaranteeing that, 10 years from now, there will only be five or six bands left who can afford to keep making music, and they are the five or six bands that you are already tired of hearing.For most of us on the Internet, the music we stream comes entirely from YouTube, because it's easier than signing up for a music streaming service and nobody wants to admit to paying full price for "Tarzan Boy." Google wants to take advantage of that, because as they have spent the past year taking great pains to demonstrate to us, ruining YouTube is at the very top of their list of priorities.
"Man, all of YouTube's showing that drunken tadpole movie again."For the last few months, Google's been hinting at the possibility of starting their own subscription music streaming service through YouTube. This was all but confirmed a week ago, when a contract between YouTube and various music labels was leaked. Among other things, the contract states that YouTube will have set royalty agreements with independent and major labels, but if a major label suddenly agrees to a lower royalty rate, YouTube has the right to force the indie labels to agree to the same rate. And as anyone who knows the difference between a family owned drugstore and Walmart can tell you, Pandora Beloved Websites That Are Ruining the Music Industry major corporations can afford to sell their products for way less than smaller businesses that have to decide whether to pay their rent or their phone bill on a month to month basis."Nana is expecting a 75th birthday call. She's getting a 75th birthday call."Several independent labels are reluctant to sign the contract, so YouTube has decided to flex the organized crime muscle that suddenly clamping down on a decade old free streaming service affords them by threatening to take down all of the videos of every label that refuses to sign with them. This means that potentially 5 percent of music videos will completely disappear from YouTube, which doesn't sound like a lot until you consider that the remaining 95 percent are videos from artists you are tired of hearing. And we aren't just referring to justifiably unsigned artists with banjos and electric harmonicas we're talking about all independent record labels, which represent artists like Adele, Arctic Monkeys, and Radiohead, as well as countless others you may never get a chance to care about.
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